Air India now features a new logo called “The Vista”, is inspired from the classic Indian window design
According to recent reports, Air India would now display a new logo. This new logo is now official according to the latest reports. The new Air India logo was displayed on Thursday.
The new Air India logo presents a new design that features three color plates golden, red, and purple. The new logo is called “The Vista” and signifies limitless possibilities for Air India.
Earlier, Air India featured a logo with a red swan and orange spokes inside the span. The old logo was supposedly inspired by the Ashoka Chakra.
Revealing the bold new look of Air India.
Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.
Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia
*Aircraft shown are… pic.twitter.com/KHXbpp0sSJ
— Air India (@airindia) August 10, 2023
In a recent release, the company expressed that the new logo draws inspiration from the peak of the golden window frame. The new logo is a representation of possibilities, progressiveness, and the airline’s bold, confident outlook for the future.
Air India used to feature an iconic Indian window shape. According to the airlines, this classic window symbolizes the “Window of Opportunities”. The new logo reportedly is inspired by this ideology.
As per the official update, the new logo and design will start in December 2023.
The CEO of Air India, Campbell Wilson asserted that their new transformation emphasizes their ambition to mark Air India as a global airline, which serves guests from across the globe, while proudly portraying a new India amidst the world.
