Wunderman Thompson appointed as Vivo India’s Agency on Record
After following a multi-agency pitch process, Vivo India has selected Wunderman Thompson as its Agency on record. The agency will be handling Vivo’s product portfolio and will also manage its three major product series in India- the V series, the Y series, and the T series.
Vivo India has released a press release in regard to this information also the head of marketing communications at Vivo India, Karan Arora commented on the announcement that “During the pitch, the Wunder Thompson team presented a consumer-centric integrated approach that resonated with us. I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”
As an AOR Wunder Thompson will be in charge of conceptualizing and carrying out integrated marketing campaigns and digital initiatives for the brand. While the agency will be responsible for raising the visibility of the product portfolio, strengthening the company’s position, and raising consumer awareness to maintain product leadership.
Hence this partnership between Vivo India and Wunder Thompson indicates the brand’s commitment to maintaining strong consumer relationships and engaging with a larger audience. Let’s see how Wunder Thompson makes the brand’s campaign more interesting and portrays Vivo’s products in order to attract more and more consumers.
